Pantone 16-1546 Living Coral – Color of the Year 2019
January 8, 2019

Black Friday

The first Black Friday USA seems to date back to 1924, when Macy’s organized a parade to celebrate the beginning of Christmas shopping, the day after Thanksgiving day.

In a few years we have moved from Black Friday to Black Week.

The day of super offers and mega discounts that traditionally precedes Thanksgiving in America has infected the rest of the world, including Italy, and promotions cover the entire week of Thanksgiving.

But forget the endless queues outside the shops and the crowd hunting for the bargain you can’t miss: the battle at the last offer is now consumed on the web with discounts on online stores, with a range that varies between 15 and 50 %.
Online searches on Black Friday 2019 this year have been more than 72 million to date, with the first ones already starting at the end of October, reveals a survey just published by Captify.
If the tech world is always the master, even the design world is carving out its space, with big brands and small businesses that offer events, discounts and even special editions for the great days of pre-Christmas shopping.
Officine DASA  wants offer to its customers a special offer for Black Friday, creating a limited edition suspension, FRIDA                                                                            
FRIDA was produced only for Black Friday and in limited numbers, differents lighting solutions make FRIDA extremely versatile and ideal for every design requirement.
FRIDA can be your at the exceptional net price of € 50.

FRIDA is produced in matt white or matt black, please don’t hesitate to contact us more technical or sales information