Inaugurated Nuvola by Fuksas at EUR in Rome
November 7, 2016

Vespa: seventy years of history


Vespa celebrates its seventy years with a major exhibition at the Nicolis Museum in Villafranca, near Verona.

To celebrate the seventy years of the Vespa, it is open to the public a great show at the Nicolis Museum in Villafranca, near Verona.

The exhibition “#Exhibition Vespa: 70 years to 70 models”, collected seventy first model from the last produced, passing through the 98 of the fifties, the 125 sportive, the coaches and the small body.

Over the past seven decades, the Vespa has become one of the most famous Italian brands in the world and has spread from the streets of Europe to those of America.

Piaggio, the company founded in 1884, launched in 1946 the first prototype of the vehicle Vespa. An innovative design, a true work of art, has become the most popular means of transportation in the world, with a production of 170,000 models in 2015.

The Vespa is a cultural phenomenon. Tells of rebirth after the war, emancipation, of freedom. And, next to the great historical events, brings millions of individual stories. The afternoons after school, concerts, adolescent love, the out of the house.

It is a concentrate of Made in Italy: ingenuity, creativity and ability, with few resources, to capture the imagination of the world.

News of the show is the involvement of the public through the hashtag # exhibition-wasp. An invitation to post on social networks their photos and their memories related to the most famous scooter in the world.