dasa smile
Dasa present DASA Smile
March 13, 2017
salone del mobile
Salone del Mobile : the history
March 24, 2017

From Ventura Lambrate to Ventura Centrale

ventura lambrate

ventura lambrate

From Ventura Lambrate to Ventura Centrale, going along the axis of the railways. The evolution of the district, born in 2010, to colonize the territory of the Eastern suburbs.

Ventura Lambrate is now known as a temporary design district. Located in the north-east of Milan, is completely cured and is dedicated to the design themes of emerging designers experimentation.

Ventura Lambrate district incarnates a place where designers from around the world, presenting ideas, products and conceptual approaches during the Milan Design Week. The annual focus increasingly relies on innovative themes.

This year, thanks to Ventura Projects, becomes part of the Fuorisalone also the area Ventura Centrale.

A historical urban fabric, but need of upgrading like that of Magazzini Raccordati, which become a new and fascinating scenario of the design presentation.

Seven buildings, distributed along the tracks to the north of the Central and facing, on the one hand, on Via Ferrante Aporti, on the other, on Via Sammartini.

Here Lee Broom exhibit, which celebrates 10th birthday with Time Machine, a collection in total white, presented in a contemporary carousel, with an impressive pendulum clocks in Carrara marble.

Salviati, with Luca Nichetto and Ben Gorham, through two installations that play with the light of the early twentieth century space. And Daniel Gonzalez, who handles the press package with its shopper canvas and mixed media Test Series.

In Ventura Lambrate, there will Logotel, with exhibition Post Human- When embeds Technology Society, the impact of technology on human life and artificial intelligence.

Then, the installation of the German artist Maria Yablonina that will put into action the mechanical spiders to weave a gigantic canvas of 10m in length.

Among the academies, the show at Central Saint Martin in London. This year’s theme are the technologies that will change the future.

Finally Atelier Mendini embraces new technologies with ECOPIXEL project. A plastic pixelated effect to the terrace. It will be presented with a chaise-longue sculpture that looks painted.

www.elledecor.it/fuori-salone-2017